Does reciprocal linking still have value? The short answer is: YES. The caveat is that you must do it the right way. It's always been a no-brainer that one-way links are more valuable than reciprocal links. But the latter can still be a powerful SEO strategy and bring you additional targeted traffic.
But one word of caution to you.
Make sure your website has real value, looks professional, and compels other businesses to WANT to exchange links with you. Just put your self in their shoes and you'll understand.
Traffic Generating Tip #1:
Always exchange links with sites related to your industry, or marketing niche. It's not hard to figure this out. For example, don't link to sites about music downloads if you're selling SEO software. Your exchange partners must be relevant. Contextually relevant link partners will earn you extra points with the major search engines.
Traffic Generating Tip #2:
Make sure your anchor text contains keywords "relevant" to the page your link points to. This is a critical must-do item. But mix it up a little. Don't make all your links point to your home page. It's ok for some of your links to point to your home page. But make sure some of those home page links use "the keyword(s)" FOR your home page.
Traffic Generating Tip #3:
Do your best to exchange links with pages that have a Google PR equal or greater to your own. You'll find some who say PR doesn't matter. The thing about PR is that it's a by-product of becoming some kind of established authority site. So don't get too hung-up about PR. Ok? Searching for equal or higher PR sites is a good way to FIND authority sites.
Traffic Generating Tip #4:
After you've exchanged links be sure to periodically check to make sure they're still linking back to you. You never know who you're exchanging links with. Sometimes people will intentionally remove your link after a short while. It's easy to check this with free or paid software. Or just do it manually if you don't have a ton of links to check.
Traffic Generating Tip #5:
Quality of your link partners will always win over quantity. And remember it's a 2-way street. Give your partners a quality site, or page, to link to and you must expect the same. Once you've built-up some quality links, people will find you and ask to link to you. Use the same principle and don't be afraid to politely decline a link exchange request.
Bonus Traffic Generating Tips!
Be sure to check the title of the page where your link will reside. Just go to the link page and select "view" on your browser menu bar. Then select "view source code" and look for the meta tags. The title tag should have keywords relevant to your site. It doesn't necessarily have to, but if so, then it becomes more valuable.
These are just a few SEO tips to help you become more profitable in your business. Be sure to implement them and you'll be off to a successful reciprocal linking campaign. But be patient. It takes some time and you'll need to slowly build your reciprocal links. Too many, too fast and the search engines might reward you with a penalty that'll only set you back.
About The Author:
A former college dropout, Dan "The Man" Lok transformed himself from a grocery bagger in a local supermarket to an internet multi-millionaire. Discover how you can maximize your website profits in minimum time. For a limited time, you can test- drive Dan's Insiders Club for 30-days Risk-Free and get $1,165 dollars worth of bonus gifts. Rush cover to: http://www.websiteconversionexpert.com/testdrive.html
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