How To Breathe Life Into Your Sales Copy With A Stronger Offer
Copyright © 2007 Dan Lok


If you want a huge leg-up on your competitors...you MUST test as many components of your sales copy as possible. It's the one thing that distinguishes good results from the superb. Done right, testing and refining your offer can put you into a whole other league of success. A powerful offer is one of the best ways to tilt the deck in your favor and get more sales.

Your entire offer is made-up of your product, the price, and your terms.

It's a no-brainer about having a great product. If you can't have a great one, then please at least have a good one! No amount of fabulous copy and incredible offers will save a bad product. Oh sure...you'll make some sales. But look out when the refund requests start rolling in. Just isn't worth it.

And for your price point, only your market can tell you the best price. But before testing, it's critical to understand your objective.



If you're promoting a front end product, your goal really shouldn't be to maximize your profits. A lot of inexperienced marketers go straight for the profit jugular. Big mistake. You really should be shooting to break even and build your list with the back-end in mind. Every great marketer and copywriter will tell you the back-end is where massive profit-making happens.

Here's an example...

You can test and try decreasing the front end product price and your sales double. In this scenario you'll increase your profit margin and double the number of customers to market your back-end products to. The increase in profits could be massive. See?

You can do a lot with your terms. The thing though is to test, test, test. Here are just a small handful of possibilities with your terms. You can increase perceived value and help make it easier for your customers to buy.

Killer Term #1...Letting your customers pay in installments. This works great with high-priced products because it reduces perceived cost. You're just allowing customers to pay in monthly installments.

Killer Term #2...The classic up-sell offer. We've all seen them at one time or another. When your customer orders, they're presented with a chance to upgrade to an enhanced version of the product. Something like upgrading from a standard to a gold or platinum version at a higher price point.

Killer Term #3...In this scenario, when your customer clicks to buy, they're presented with a one-time chance to buy another product with the first one at some reduced price. This works very well for several reasons. First, your customer is at the best place to be! Their credit card is in hand and they have committed to making a purchase. Also, you're adding a scarcity and time element if you tell them this is the only opportunity to get both at such a greatly reduced price.

Killer Term #4...Letting your customer actually use the product for 30 days before charging their card. You'll want to get their card information, of course. And after 30 days if you haven't received the product in return, you'll just bill them at your price.

Killer Term #5...You make either a massive bonus offer or one with a smaller number but a greater perceived value. The massive offer term basically just blows your customers away to the point where it really is a no-brainer to buy. There have been times when I bought something just because I wanted the bonus!

Think out of the box. You can really get creative with your offer terms. But do your best to get into the mindset of testing because it'll only help you to be more profitable. Now you have something concrete you can get going with. These were just a handful and there are a lot more!

About The Author:
A former college dropout, Dan "The Man" Lok transformed himself from a grocery bagger in a local supermarket to an internet multi-millionaire. Discover how you can maximize your website profits in minimum time. For a limited time, you can test- drive Dan's Insiders Club for 30-days Risk-Free and get $1,165 dollars worth of bonus gifts. Rush cover to: http://www.websiteconversionexpert.com/testdrive.html

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